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I am currently helping a good friend create his business’s website and social media presence. He is a homebuilder and remodeler. When coming up with his brand and mission statement, I wanted his business to be a reflection of him and ethics.  The Definitive Guide To Building Your Personal Brand Jayson DeMers  really speaks to that approach to marketing. This is the framework of my marketing approach for small business. First you have to know the laws and Susan Gunelius lays them out in a way only laws can, from 1 to 10. 

Now lets fill in the details and use the tools to get this done!

Choose and prioritize the arrows in your quiver carefully; each has it’s own purpose and time. For my friends construction business he doesn’t want to focus on Twitter because it’s time consuming and might not have that great of a turn on investment because of the high post rate required, and his target audience doesn’t use it. Facebook on the other hand builds a network of loyal followers and transitions age. Now that the tool is correct, he should focus on his handy work and expertise. He is a rock star at everything construction and it dovetails into his business nicely, something Kevon Lee discusses in his blog.

Lets get more detailed now that we have selected the Facebook arrow from our quiver and it’s all about content:

How to take good pictures for social media: Daniel Lemin did a great article on Photography for Social Media: 5 Detailed Steps. While we understand when creating pictures for social media we aren’t creating works of art following simple rules will really put some quality on the page.

Now lets create some video: Donna Mortiz shows us exactly how to do that for Facebook its important to know how important short videos are for our business and how to shoot good quality ones. I love straight and to the point. I aint got no time for that! This video on how to make chicken and brussels is perfect!

Build a great framework with a brilliant personality and business plan and then:

1. Mold your personal brand and business together, let them become

2. Pick the right tools for the job! Might want to learn to use them too!

3.  Get in the weeds; make beautiful things like pictures and videos!